Cafédirect champions the work and passion of smallholder growers, delivering great tasting hot drinks to improve livelihoods, whilst pioneering new better ways of doing business.
KSPIs are a measure of how the business is performing on delivering its main social or environmental purpose. Read more
Since 2004 total payments to farmers in developing countries amount to more than £16 million. The amount paid in Fairtrade premiums rose in 2018 to £447,509 (2017: £406,094). The amount donated to the Cafédirect Producers' Foundation fell to £100,000 (2017: £150,000).
In 2018, Cafédirect purchased 1,283 tonnes of raw commodities from developing country producers, the vast majority of which were from smallholder-owned organisations. This was at a similar level to 2017.
CEPIs are environmental performance indicators that are common to all businesses, no matter what their main business activity is. Read more
Cafédirect encourages environmentally sustainable production by its smallholder growers and collaborates with its processing partners to incentivise environmental performance, to spur innovation, and to encourage responsible consumption.
In particular, Cafédirect supports smallholder growers to strengthen their ability to adapt to climate change and has developed unique and pioneering programmes to support this aim.
In 2014 after consultation with Forum for the Future, Cafédirect stopped conducting their annual carbon foot printing analysis due to the analysis being too frequent to assess changes or guide decisions. The analysis will now be completed every three years and will focus on greater reductions in their office and supply chain.
Due to initiatives across the Cafédirect tea, coffee and hot chocolate range the enterprise has reduced its average packaging weight by 7% since 2012. Cafédirect is also the first UK company to proactively reduce its pod packaging, resulting in a 67% reduction in packaging.
CSPIs are social performance indicators that are common to all businesses, no matter what their main business activity is. Read more
During the year the company made cash donations of £100,000 to the Cafédirect Producers’ Foundation (2017: £150,000).
In 2018, Cafédirect paid Fairtrade premiums of £447,509 (2017: £406,094). In addition, Cafédirect continued to increase its commitment to Organic, including payment of Organic Premiums of £234,459 (2017 £214,974).
Cafédirect produces an annual review.
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