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Social performance

Cafédirect champions the work and passion of smallholder growers, delivering great tasting hot drinks to improve livelihoods, whilst pioneering new better ways of doing business.

Key Social Performance Indicators (KSPIs)

KSPIs are a measure of how the business is performing on delivering its main social or environmental purpose. Read more

KSPI 1 - Amount paid to producers over and above market price

Since 2004 total payments to farmers in developing countries amount to more than £16 million. The amount paid in Fairtrade premiums rose in 2018 to £535,183 (2018: £447,509). The amount donated to the Cafédirect Producers' Foundation remained at £100,000 (2018: £100,000).

KSPI 2 - Total purchased from developing country producers

In 2019, Cafédirect purchased 1,512 tonnes of raw commodities from developing country producers, the vast majority of which were from smallholder-owned organisations. This was an increase from 1,283 tonnes in 2018.

Common environmental performance indicators (CEPIs)

CEPIs are environmental performance indicators that are common to all businesses, no matter what their main business activity is. Read more

Cafédirect encourages environmentally sustainable production by its smallholder growers and collaborates with its processing partners to incentivise environmental performance, to spur innovation, and to encourage responsible consumption.

In particular, Cafédirect supports smallholder growers to strengthen their ability to adapt to climate change and has developed unique and pioneering programmes to support this aim.

Carbon emissions

In 2014 after consultation with Forum for the Future, Cafédirect stopped conducting their annual carbon foot printing analysis due to the analysis being too frequent to assess changes or guide decisions. The analysis will now be completed every three years and will focus on greater reductions in their office and supply chain.

Waste and recycling

Due to initiatives across the Cafédirect tea, coffee and hot chocolate range the enterprise has reduced its average packaging weight by 7% since 2012. Cafédirect is also the first UK company to proactively reduce its pod packaging, resulting in a 67% reduction in packaging.

Common Social Performance Indicators (CSPIs)

CSPIs are social performance indicators that are common to all businesses, no matter what their main business activity is. Read more

Community investment

During the year the company made cash donations of £100,000 to the Cafédirect Producers’ Foundation (2017: £150,000).

Ethical procurement

In 2019, Cafédirect paid Fairtrade premiums of £535,183 (2018: £447,509). In addition, Cafédirect continued to increase its commitment to Organic, including payment of Organic Premiums of £355,101 (2018: £234,459).


Cafédirect produces an annual review.

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