Sharing the profits
On top of the Fairtrade social premiums Cafédrect pay for producer crops, the company invests up to 50% of its profits back into the grower communities it buys from. To date, that pledge has translated into more than £6 million for farmers, who receive not just funds, but real sustainable support via the Cafédirect Producers’ Foundation.
For a lot of its growers, Cafédirect was actually their first client, giving them access to the market and the opportunity to expand and meet new buyers.
When Cafédirect buy its coffee, tea and cocoa, it does not use use any middlemen. Instead, it works with all of its growers directly, ensuring a straight-forward, respectful and fair trade. Most of its producers even own shares in the business, making their working relationship more of an active partnership than anything else.