Cafédirect has become the first UK coffee producer to achieve certification as a B Corporation, cementing its reputation as the leading producer of sustainably sourced and Fairtrade coffee.
John Steel, CEO of Cafédirect, said: “We are very excited to be part of the B Corp movement. As a pioneer, it is our role to embrace approaches that drive businesses to behave better and enable consumers to make better choices."
All businesses certified as B Corps must meet the highest standards of verified social and environmental performance, public transparency and legal accountability, and aspire to use the power of markets to solve social and environmental problems. Over 2,000 businesses have joined the global B-Corporation community and research has shown that the B Corps who have re-certified in the UK have grown up to 28 times faster than UK GDP.
Kate Sandle, Head of Community at B Lab UK, added: “Cafédirect has always had social responsibility at its heart, and we are pleased that such a trailblazing company has chosen to join a global movement that’s reinventing business.
“The growth of the B Corp community in the UK and globally is testament that meaningful change is underway, with B Corp becoming ‘business as usual’.”