Risk: Cannot get enough customers or people paying for support are too geographically spread out to support the local service model – cost of care remains too high to support platform model.
Actions to reduce or respond to risk:
Equal Care Co-op are working in small locations, building close, trusted relationships and aiming for depth rather than spread, which will allow them to reach surplus faster.
They are also reaching out to groups (or they are reaching out to Equal Care Co-op) so that they not starting blind in any area but always in collaboration with a group of committed, excited, representative people who want to see this work.
Equal Care Co-op's marketing work is closer to community development than marketing: connecting with local groups, identifying people with the best networks and having one to ones with them, advertising in local pubs, community venues, churches and focusing on the power of word of mouth.
Equal Care Co-op know there is increasing interest in this model from those who commission or pay for care and support for large groups of people. If this risk begins to happen, Equal Care Co-op will temporarily pivot away from the software development and invest in more marketing and matching roles. Without the immediate benefits of using the software they will have to charge more for the service (35%) and this will impact on what they are able to pay care workers.