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Get Cycling

Get Cycling Share Offer

£750 minimum

Risk factors

All investment and commercial activities carry risk, and investors should consider whether Get Cycling is a suitable investment for them in light of their own personal circumstances.

You should remember that your investment is primarily for the purpose of supporting the society rather than making an investment return. As a Society, the maximum return offered to investors will always be limited.

This offer is not covered by the Financial Services Compensation Scheme.

General investment risks

The Get Cycling business plan outlines an analysis of business opportunities & threats and provides details of how Get Cycling will manage and mitigate risks. As part of this analysis they have identified a number of external factors with associated risks.

It is important that you understand the following general points about holding community shares in Get Cycling:

  • As a Registered Society under the Co-operatives and Community Benefit Societies Act 2014, Get Cycling is registered with, but not authorised or regulated by, the Financial Conduct Authority. Any money you pay for shares is not safeguarded by any depositor protection or dispute resolution scheme. In particular, you have no right of complaint to the Financial Ombudsman Service, nor any access or entitlement to the Financial Services Compensation Scheme.
  • An investment in community shares is an at-risk investment in a trading business, not a loan or a deposit, and rates of return are not guaranteed. This investment should be considered as a medium to long term investment with a primarily social objective. Your shares may not be readily convertible to cash should you need to withdraw them.
  • As a member and shareholder of Get Cycling you could, if the business is unable to meet its debts or other liabilities, lose some or all of your investment held in shares. However, your liability is limited to the amount that you have paid for your shares. Whilst it is the Society’s intention to pay interest on shares at the rate advertised in this offer, community shares do not enjoy any capital growth.

Financial risks (capital)

Get Cycling may not be able to finance the necessary equipment as capital items, plus ongoing fixed costs such as staffing, rent, marketing etc.


  • Get Cycling's development programme is ‘organic’. They will invest largely in what is already successful. Their plans are imaginative but realistic, using existing skills and assets in sensible ways.
  • Decisions on the purchases of capital equipment will be based on a huge amount of past experience.
  • As for running costs such as rent, utilities, insurance: these can also be accurately forecast in advance based on previous experience. Also, to save money, Get Cycling CBS will begin by sharing most of the fixed costs with Get Cycling CiC.

Financial Risks (Revenue)

Get Cycling may not have enough finance to cope with a drop in orders for their services, or a drop in profit margins.


  • Get Cycling's financial forecasting documents show that the organisation has enough cashflow to cope with revenue problems which may arise, until they can be fixed by measures such as altering margins, dropping underperforming projects, redirecting resources, or cutting fixed costs.

Operational Risks (competition)

Get Cycling may be at risk, now or in the future, from competitors.


  • Get Cycling has good product diversity. They have already moved some way from public sector dependence, and community share investment will help further that diversification
  • Much of what Get Cycling does is unique and highly specialised: they do not have serious competition
  • Their new initiative of disability cycling holidays is not currently offered by any organisation, and it is extremely unlikely anyone will have the experience and resources to compete.
  • They have developed a dominating position in the supply of special needs cycling events.
  • Get Cycling CBS will concentrate more on York and Yorkshire, which makes it unlikely they will have local competition of note.

Operational Risks (revenue)

Get Cycling may face risks to revenue should ways of working be affected by factors such as serious operational errors, change of premises, external legislation, Brexit etc.


  • Get Cycling must continue with the strong regime of excellent Health and Safety measures including thorough risk assessments.
  • Get Cycling CiC has been protected by £10 million of employee liability insurance and £10 million of public liability insurance. It is very likely that these policies will transfer to the CBS, at a lower cost as there will be no cycle retail activities.
  • Get Cycling are somewhat protected from economic downturn by the popularity of cycling and the fact that they have little need to import goods.
  • The possibility of public sector cuts, resulting from Brexit or otherwise, must be faced. The Trustees believe that the CBS is largely protected by recent and ongoing diversification from public sector weaknesses.
  • Get Cycling CBS is additionally protected by repeat orders from its existing public sector client base
  • Revenue will be bolstered by the role of Jim McGurn, founder of Get Cycling 11 years ago, who is moving to the new charity to take responsibility for new business, partnerships and fundraising.
  • This new Community Benefit Society will be supported in many ways by its ‘mother company’ should it experience difficulties.


Operational Risks (staffing)

People are Get Cycling's main resource. Get Cycling may face risks to operations and therefore to revenue can arise related to staff management, loss of key staff, having too few or too many staff, etc


  • The staff transferring are not beginners. They are experienced and highly skilled professionals who work together as a cohesive team and get on with each other extremely well. They also share the charitable, public service ethos of what Get Cycling  does.
  • York has very low unemployment rates and high housing costs. Get Cycling has ensured that staff are paid at a level which matches, or is as close as possible to salary levels for similar roles in other York workplaces. They do not anticipate that the staff transferring will wish to leave the jobs they enjoy. They are fully informed of developments and strongly support the creation of the CBC. They will transfer under normal TUPE rules.
  • Get Cycling must guard against having too few staff such that they struggle to meet their obligations, causing stress and unhappiness amongst staff.
  • As in any organisation, unexpectedly difficult trading circumstances can lead to staffing levels being cut if absolutely necessary.
  • The engagement of an experienced general manager or CEO will be pivotal in avoiding the above issues related to demand and human resources.

Offer Closed

As of the 12th March 2020 this offer is closed

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