Don’t invest unless you’re prepared to lose all the money you invest. This is a high - risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

Don’t invest unless you’re prepared to lose all the money you invest. This is a high - risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

SALAD

Affordable Finance - Bonds

56% raised
9%

Forecast
return

Investors
117
Days left
70
Raised so far
£337,625

SALAD empowers key workers and those excluded from mainstream finance with ethical, transparent, and award-winning credit solutions. By offering fair and affordable loans, they’re helping to break the cycle of high-cost borrowing and create lasting financial well-being for more people.

IFISA

Target
£600,000
Min raise
£100,000
Offer opened
22/10/2025
Closing date
22/01/2026
cycling race illustration

Salad Finance Ltd
Company number : 11006249
London, UK
Incorporation date: 10 October 2017

Your money will…

  • Unlock financial inclusion by removing obstacles to financial opportunity and helping people with low credit scores obtain fair, affordable loans.

  • Improve lives by supporting ethical lending that enables borrowers to avoid high-cost credit, saving them money and easing the stress of financial insecurity.

  • Build financial well-being by giving people the tools they need to improve their financial situation and increase their future stability.

  • Target financial returns: Investments offer a potential 9% return, with the option to invest within an IF ISA for tax-free returns*.

The bigger picture

Millions of people across the UK who can afford to repay loans are unfairly excluded from mainstream credit because of low or incomplete credit scores. Many are forced to turn to high-cost, unethical lenders, trapping them in cycles of debt and financial stress. 

SALAD is tackling financial exclusion head-on by providing ethical, affordable credit to hard-working people overlooked by traditional finance. By using innovative Open Banking technology instead of outdated credit scoring, SALAD ensures fair access to affordable finance for those who need it most.
  • £200M+ responsibly lent to 145,000+ customers UK wide.
  • Customers save an average of £497 in interest compared to high-cost loans.
  • A pioneering Open Banking model that expands access to fair credit.
  • Over 10,000 government-backed zero-interest loans delivered to vulnerable households.
  • Millions reclaimed in unclaimed benefits and access to essential support through partnerships such as StepChange.


What your money will do

Your investment will support SALAD to provide fair and affordable loans to more customers; here's how:

    • All investments will go towards new SALAD lending, facilitating tens of millions of affordable loans over 5 years for individuals hindered by poor credit scores.
    • Your investment will directly enable more people to access fair and affordable finance, helping them avoid high-interest and unethical lenders.
    • Your money will be used to fund multiple loans over the term, multiplying your impact.
    • It will support SALAD's commitment to changing the face of consumer credit by pressing for regulation and supplying an alternative to high-cost lending.

Team

 SALAD is determined to build on this successful model and this bond offer will help them fund the next phase of their lending: https://www.saladmoney.co.uk/

Tim Rooney

Chief Executive Officer

Tim is a seasoned entrepreneur with a track record of building technology-focused businesses. Following an early career in property management, Tim created an online tenant and candidate verification platform which eventually captured 5% of the UK tenant referencing market and was sold to NorthgateArinso, a KKR-backed investee company. Subsequently Tim developed innovative software utilising consumer datasets for Experian, Big Issue Invest and Barbon Insurance, a Carlyle-backed investee company. Tim identified the potential for Open Banking to better serve consumers shut out from mainstream credit, and secured private capital to establish Salad Money. Tim continues to be a passionate proponent for appropriate and affordable lending, and serves as a non-executive director of Responsible Finance, the national membership body for providers of responsible finance.

Emmett Smith

Chief Risk Officer

Emmett has over twenty years’ experience working in consumer credit principally serving the credit excluded within a start-up or innovation environment. He has risk management, commercial and regulatory knowledge encompassing loans, credit cards and retail finance. Previous roles include Senior Credit Risk Manager at Vanquis, Head of Credit Risk at Close Brothers Retail Finance (acquired by Klarna in 2017) and Head of Personal Loans at NewDay. He holds a MSc from Lancaster University and a BSc from Southampton University.

Phillip Hyett

Chief Financial Officer

Phillip has eighteen years’ experience working in FCA-regulated firms. He has broad financial services knowledge encompassing asset management, wealth management, fintech and lending. Previous roles include Head of Funds at Funding Circle and Finance Director at Pemberton Asset Management. He is a Fellow of the Institute of Chartered Accountants in England & Wales and holds a MA from Oxford University.

Alex Marsh

Chair

Alex Marsh has extensive leadership and board experience in the banking, payments and fintech sectors, with a portfolio spanning board advisory, strategy consulting and NED roles. He is currently serving as an independent non-executive director for the Centre for Finance, Innovation and Technology (CFIT) with the mission to champion fintech in the UK, building on his previous role as the UK CEO of Klarna where he oversaw growth to in excess of 18 million consumers. Prior to this he spent 10 years in leadership roles at Close Brothers, the UK merchant banking group, across SME and consumer lending. Alex is a Chartered Accountant and has a strong commitment to social impact, having co-founded Charterpath to help connect non-profits with volunteer financial skills, and acting as an industry advisor to The 93% Club, a charity levelling the playing field for young people from state school backgrounds.

Bernard de Barbeyrac

Chief Data Officer

Bernard is Chief Data Officer and brings extensive experience in building decision science risk models, joining Salad Money after nearly eight years with Funding Circle UK where he was Global Head of Decision Science. His career has included stints in France, the USA and the UK. After studying engineering in Paris, de Barbeyrac moved to Capital One where he became a Senior Risk Analyst.

Terry Powell

Chief Technology Officer

Terry has over 30 years’ experience in delivering enterprise level software applications. For the last 20 years he has owned a bespoke software development company and managed numerous high profile I.T. projects such as Cable & Wireless’s European billing system, FedEx’s UK web presence, a booking system for Clear Channel’s out-of-home digital advertising screens and for the last 5 years has helped design and build the Salad Money application platform. A Microsoft specialist, he has held most of their premium qualifications over the years – Microsoft Certified Solutions Developer, Microsoft Certified Systems Engineer and Microsoft Certified Database Administrator and has been instrumental in moving Salad to a serverless infrastructure based on the Microsoft Azure platform.

Robin Maxe

Chief Operations Officer

A seasoned scale-up operator across deep tech and gaming to consumer goods and fashion, Robin has repeatedly taken businesses through rapid growth by installing disciplined operating systems and a bias for delivery. Most recently at Trilitech, he redesigned the group’s operating model, re-accelerating innovation and driving 450%+ user adoption. At Ralph & Russo, he helped the founders grow revenue from sub-$1m to $75m+ and helped raise over $90m equity financing. Before that, he spent nearly a decade at Sony and PlayStation. At SALAD Robin has responsibility for Marketing, Origination and Customer Account Management.



Craig Pennington

Chief Strategy Officer

Craig has over 30 years’ experience in investment, as a portfolio manager in the City, as co-founder of a family business, head of social investment for the Francis Scott Trust and most recently at one of Salad’s investors - Fair4All Finance. There he was responsible for managing investments and partnering with mainstream finance with the aim of attracting investment capital to community finance providers. Craig has wide-ranging experience in social investment, business strategy, finance & accounting, analysis and of running businesses and charities.

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Interest accrual and payment

Interest will accrue from the issue date of the Bonds. Payments will be made annually with the first payment falling in 2026.

Getting your money out

You should expect to hold the Bonds for the 5 year term. The Bonds are transferable which means technically they can be sold to a willing buyer. However, the Bonds will not be listed on a formal exchange, and there is no guarantee that you will be able to find a buyer nor the price they might be willing to pay.

Investing on behalf of children

Applicants must be 18 or above and investments cannot be made on behalf of children. This offer is only open to UK investors.

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