Don’t invest unless you’re prepared to lose all the money you invest. This is a high - risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

Don’t invest unless you’re prepared to lose all the money you invest. This is a high - risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

SALAD

Affordable Finance - Bonds

2% raised
8%

Forecast
return

Investors
10
Days left
91
Raised so far
£15,570

Salad strengthens the financial well-being of people shut out of mainstream finance by providing ethical, transparent, award‑winning credit solutions. Through fair, affordable loans, they help break the cycle of high‑cost borrowing and support lasting financial stability for more people.

IFISA

Target
£800,000
Min raise
£100,000
Offer opened
04/06/2026
Closing date
04/09/2026
cycling race illustration

Salad Finance Ltd
Company number : 11006249
London, UK
Incorporation date: 10 October 2017

Your money will…

  • Support financial well-being by helping people with low or no credit scores to obtain fair, affordable loans.

  • Improve lives by helping people access finance that saves them money and eases the stress of financial insecurity.

  • Promote financial well-being by giving people the tools they need to improve their financial situation and increase their future stability.

  • Target financial returns: Investments offer a potential 8% return, with the option to invest within an IF ISA for tax-free returns*.

The bigger picture

Millions of people across the UK who can afford to repay loans are locked out of mainstream credit because of no, low, or incomplete credit scores. A single missed payment, a thin credit file, or a life event beyond their control can shut the door on fair finance. This can cause stress, sleepless nights, strain on relationships and the anxiety of not knowing how to cover unexpected costs. Too many are pushed towards high-cost, unethical lenders, trapping them in cycles of debt that erode both financial stability and mental well-being. 
Salad, the UK’s largest personal lending Community Development Finance Institution (CDFI) is redefining responsible lending and helping people build lasting financial resilience by providing ethical, affordable credit to hard-working people overlooked by traditional finance. Using innovative Open Banking technology, Salad looks at real affordability, not just a single number, meaning fair access to responsible finance for those who need it most. Since 2019, Salad has: 

  • Responsibly loaned over £250m to 150,000+ UK customers. .
  • Saved customers an average of £497 in interest compared to high-cost loans.
  • Pioneered an Open Banking model that means more people have access to fair credit.
  • Delivered over 10,000 government-backed zero-interest loans to vulnerable households.
  • Helped identify and reclaim £millions in benefits and access to essential support through partnerships such as StepChange.


What your money will do

Your investment will support SALAD to provide fair and affordable loans to more customers; here's how:

    • Help Salad facilitate tens of millions of fair and affordable loans over the next 3 years as investments will be recycled
    • Directly enable more people to access fair and affordable finance, helping them avoid high-interest and unethical lenders
    • Reduce financial and mental stress on people by providing funding for essential purchases without the worry of ongoing debt
    • Support Salad’s ongoing commitment to change the face of consumer credit by pressing for appropriate regulation and supplying an alternative to high-cost lending

Team

 SALAD is determined to build on this successful model and this bond offer will help them fund the next phase of their lending: https://www.saladmoney.co.uk/

Craig Pennington

Chief Executive Officer

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Emmett Smith

Chief Risk Officer

Emmett has over twenty years’ experience working in consumer credit principally serving the credit excluded within a start-up or innovation environment. He has risk management, commercial and regulatory knowledge encompassing loans, credit cards and retail finance. Previous roles include Senior Credit Risk Manager at Vanquis, Head of Credit Risk at Close Brothers Retail Finance (acquired by Klarna in 2017) and Head of Personal Loans at NewDay. He holds a MSc from Lancaster University and a BSc from Southampton University.

Phillip Hyett

Chief Financial Officer

Phillip has eighteen years’ experience working in FCA-regulated firms. He has broad financial services knowledge encompassing asset management, wealth management, fintech and lending. Previous roles include Head of Funds at Funding Circle and Finance Director at Pemberton Asset Management. He is a Fellow of the Institute of Chartered Accountants in England & Wales and holds a MA from Oxford University.

Alex Marsh

Chair

Alex Marsh has extensive leadership and board experience in the banking, payments and fintech sectors, with a portfolio spanning board advisory, strategy consulting and NED roles. He is currently serving as an independent non-executive director for the Centre for Finance, Innovation and Technology (CFIT) with the mission to champion fintech in the UK, building on his previous role as the UK CEO of Klarna where he oversaw growth to in excess of 18 million consumers. Prior to this he spent 10 years in leadership roles at Close Brothers, the UK merchant banking group, across SME and consumer lending. Alex is a Chartered Accountant and has a strong commitment to social impact, having co-founded Charterpath to help connect non-profits with volunteer financial skills, and acting as an industry advisor to The 93% Club, a charity levelling the playing field for young people from state school backgrounds.

Bernard de Barbeyrac

Chief Data Officer

Bernard is Chief Data Officer and brings extensive experience in building decision science risk models, joining Salad Money after nearly eight years with Funding Circle UK where he was Global Head of Decision Science. His career has included stints in France, the USA and the UK. After studying engineering in Paris, de Barbeyrac moved to Capital One where he became a Senior Risk Analyst.

Terry Powell

Chief Technology Officer

Terry has over 30 years’ experience in delivering enterprise level software applications. For the last 20 years he has owned a bespoke software development company and managed numerous high profile I.T. projects such as Cable & Wireless’s European billing system, FedEx’s UK web presence, a booking system for Clear Channel’s out-of-home digital advertising screens and for the last 5 years has helped design and build the Salad Money application platform. A Microsoft specialist, he has held most of their premium qualifications over the years – Microsoft Certified Solutions Developer, Microsoft Certified Systems Engineer and Microsoft Certified Database Administrator and has been instrumental in moving Salad to a serverless infrastructure based on the Microsoft Azure platform.

Robin Maxe

Chief Operations Officer

A seasoned scale-up operator across deep tech and gaming to consumer goods and fashion, Robin has repeatedly taken businesses through rapid growth by installing disciplined operating systems and a bias for delivery. Most recently at Trilitech, he redesigned the group’s operating model, re-accelerating innovation and driving 450%+ user adoption. At Ralph & Russo, he helped the founders grow revenue from sub-$1m to $75m+ and helped raise over $90m equity financing. Before that, he spent nearly a decade at Sony and PlayStation. At SALAD Robin has responsibility for Marketing, Origination and Customer Account Management.



Craig Pennington

Chief Strategy Officer

Craig has over 30 years’ experience in investment, as a portfolio manager in the City, as co-founder of a family business, head of social investment for the Francis Scott Trust and most recently at one of Salad’s investors - Fair4All Finance. There he was responsible for managing investments and partnering with mainstream finance with the aim of attracting investment capital to community finance providers. Craig has wide-ranging experience in social investment, business strategy, finance & accounting, analysis and of running businesses and charities.

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Interest accrual and payment

Interest will accrue from the issue date of the Bonds. Payments will be made annually with the first payment falling in 2026.

Getting your money out

You should expect to hold the Bonds for the 5 year term. The Bonds are transferable which means technically they can be sold to a willing buyer. However, the Bonds will not be listed on a formal exchange, and there is no guarantee that you will be able to find a buyer nor the price they might be willing to pay.

Investing on behalf of children

Applicants must be 18 or above and investments cannot be made on behalf of children. This offer is only open to UK investors.

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