Don’t invest unless you’re prepared to lose all the money you invest. This is a high - risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

Don’t invest unless you’re prepared to lose all the money you invest. This is a high - risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

Salad Money

Ethical Finance - Bonds




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Salad Money offers an award-winning ethical alternative to high-cost credit loans, providing people excluded by mainstream finance with appropriate, fair and affordable credit.


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Salad Finance Ltd
Company number : 11006249
London, UK
Incorporation date: 10 October 2017

Your money will…

  • Help people affected by low credit scores to achieve financial inclusion and access fair and affordable finance options.

  • Improve lives by helping more people save money on interest and avoid the stress of having to borrow from an unethical or illegal lender.

  • Enable more people to achieve financial well-being by accessing benefits or rebuilding their credit rating.

  • Earn a potential return. Investments in the bond offer a target return of 10% and are eligible to be held within an IF ISA*.

The bigger picture

The current credit market in the UK excludes millions of people due to low credit scores, but not always on affordability. This means that people with the means to repay loans are turned away from mainstream lenders when they require credit and often resort to high-interest unethical options that can lead to a cycle of debt. Salad Money is a social purpose lender committed to changing the system by offering:

  • Affordable and fair loans, that have already been accessed by over 50,000 people in the UK.
  • Rates that have helped customers save an average of £497 in interest each (based on an average loan amount of £973).
  • A pioneering scoring system using Open Banking data and human decision-making that sees beyond the credit score.
  • A lending business that in 2023 helped people access £135,000 in hardship grants.

  • *IF ISA eligibility depends on investors' individual tax status and current legislation.

What your money will do

Your investment in Salad Money will :

  • facilitate over £60 million* of affordable loans over 5 years for thousands of workers hindered by poor credit scores across the UK (*if the full £500,000 bond target is reached). 
  • support Salad Money's commitment to changing the face of consumer credit with 100% of the net bond proceeds used for affordable lending.  
  • generate interest income that Salad Money will recycle back into its affordable lending pot, creating even greater impact.


 Salad Money is determined to build on this successful model and this share offer will help them fund the next phase of their work:

Tim Rooney

Chief Executive Officer

Tim is a seasoned entrepreneur with a track record of building technology-focused businesses. Following an early career in property management, Tim created an online tenant and candidate verification platform which eventually captured 5% of the UK tenant referencing market and was sold to NorthgateArinso, a KKR-backed investee company. Subsequently Tim developed innovative software utilising consumer datasets for Experian, Big Issue Invest and Barbon Insurance, a Carlyle-backed investee company. Tim identified the potential for Open Banking to better serve consumers shut out from mainstream credit, and secured private capital to establish Salad Money. Tim continues to be a passionate proponent for appropriate and affordable lending, and serves as a non-executive director of Responsible Finance, the national membership body for providers of responsible finance.

Emmett Smith

Chief Risk Officer

Emmett has over twenty years’ experience working in consumer credit principally serving the credit excluded within a start-up or innovation environment. He has risk management, commercial and regulatory knowledge encompassing loans, credit cards and retail finance. Previous roles include Senior Credit Risk Manager at Vanquis, Head of Credit Risk at Close Brothers Retail Finance (acquired by Klarna in 2017) and Head of Personal Loans at NewDay. He holds a MSc from Lancaster University and a BSc from Southampton University.

James Rose

Chief Commercial Officer

James has over twenty years’ experience in consumer finance and marketing, including sixteen years at Capital One. He has broad experience in Credit Risk, Analytics, Marketing, Strategy and Product across the UK credit card and consumer finance landscape. Previous roles include Head of Marketing Strategy, Head of Subprime Lending and Product Director at Capital One. He holds a MMath from the University of Manchester.

Phillip Hyett

Chief Financial Officer

Phillip has eighteen years’ experience working in FCA-regulated firms. He has broad financial services knowledge encompassing asset management, wealth management, fintech and lending. Previous roles include Head of Funds at Funding Circle and Finance Director at Pemberton Asset Management. He is a Fellow of the Institute of Chartered Accountants in England & Wales and holds a MA from Oxford University.

Sir Tim Melville-Ross


Tim worked for Nationwide Building Society for 20 years, the last 10 as CEO. During this period he initiated and oversaw a whole range of initiatives aimed at making both personal financial services and house purchase easier for members on low incomes. Subsequently he was Director General of the Institute of Directors, and then Chair of several organisations including public companies, Royal London Insurance (the largest mutual insurer), Investors in People, the Higher Education Funding Council for England, and Homerton University Hospital NHS Trust. As well as chairing Salad Finance, he is currently involved in a range of activities with a social purpose.

Baroness Natalie Evans

Independent Oversight Body

Baroness Evans of Bowes Park is a Conservative member of the House of Lords.  She was appointed as a life peer in October 2014.  Natalie was Leader of the House of Lords and a member of the UK Government’s Cabinet between 2016 and 2022 - the longest serving Leader for 70 years.  Between 2015 and 2016 she was a junior Government minister in the Department of Education, Department for Work and pensions, and the Ministry of Justice. Before entering the Lords, Natalie held a variety of senior positions including CEO of the New Schools Network, Deputy Director of Policy Exchange, and Head of Policy at the British Chambers of Commerce. 

Lord Iain McNicol

Independent Oversight Body

Lord Iain McNicol of West Kilbride is a British Labour politician and trade unionist . He is a Labour member of the House of Lords having being introduced in July 2018. He is a life Baron. Iain served as the General Secretary of the Labour Party from 2011-18, moving from the position as National Political Officer of the GMB Union. He has a long history of organising in both the Labour and trade union movement.

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Interest accrual and payment

Interest will accrue from the issue date of the Bonds. Payments will be made annually with the first payment falling in 2025.

Getting your money out

You should expect to hold the Bonds for the 5 year term. The Bonds are transferable which means technically they can be sold to a willing buyer. However, the Bonds will not be listed on a formal exchange, and there is no guarantee that you will be able to find a buyer nor the price they might be willing to pay.

Investing on behalf of children

Applicants must be 18 or above and investments cannot be made on behalf of children. This offer is only open to UK investors.

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