Don’t invest unless you’re prepared to lose all the money you invest. This is a high - risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

Don’t invest unless you’re prepared to lose all the money you invest. This is a high - risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

The Project PT

Health & Social Impact - Bonds

54% raised


Days left
Raised so far

The Project PT is pioneering outreach programs aimed at nurturing vulnerable youth through sports and fitness. Their inclusive community gym serves as a hub for empowerment, providing opportunities for young individuals to gain qualifications via their educational initiatives.


Min raise
Offer opened
Closing date
cycling race illustration

The Project PT Limited
Company number: Number 12379965
Incorporation date: 30 December 2019

Your money will…

  • Support vulnerable young people to access a platform that showcases their personal strengths, engage in qualifications and gain work experience

  • Implement projects across Oxfordshire supporting teenage girls, disengaged with physical activity, to enjoy sport, improve their confidence and feel part of a community

  • Build gyms with inclusivity at their heart supporting everyone to build physical strength and mental resilience and disrupting the toxic culture around fitness and weight loss

  • Earn a potential return Investments in the bond offer a target return of 7% and are eligible to be held within an IFISA for potential tax-free returns*

The bigger picture

From 2019-2020, less than half of children in the UK met the recommended amount of sport and exercise per day, and this figure gets worse when you adjust for socio-economic deprivation. The Project PT believes that sport and exercise can change lives for the better, so they’re dedicated to working with disadvantaged kids as well as adults of all ages to make an active, healthy lifestyle accessible to all. Since launching in 2021, they have grown their Oxford gym to 230+ members Here’s how they do it:

  • They ensure their gym and classes are 100% inclusive and help everyone to feel comfortable about getting strong for all the right reasons, with a focus on empowerment
  • They run a number of community outreach programmes and projects, all aimed at getting children excited about and involved in sports, boosting confidence and giving them a sense of achievement
  • To date, the team have created over 5347 hours of social impact - benefiting over 1,000 vulnerable people in Oxford’s least-advantaged communities
  • They have a highly trained team of professionals who are trained to work with people with lived trauma, returning from long-term illness, injuries and those going through menopause. 

  • *IFISA eligibility depends on investors' individual tax status and current legislation.

What your money will do

Your investment in The Project PT will:

  • Fund The Project PT’s vision to open up to 3 new inclusive and welcoming gyms in the Oxford area  
  • Help them provide gym sessions for over 2000 people many of whom would not ordinarily join a gym 
  • Enable them to expand their social impact programme to work with over 1000 people per year, offering qualifications, life skills and work experience 
  • Offer employment and training opportunities for 50 fitness coaches, providing employment stability, good rates of pay and self-development opportunities 


Meet The Project PT team at :

Ajaye Hunn-Phillips

Executive Director and Co-founder

Ajaye is the driving force behind The Project PT. She has over 20 years’ experience in the fitness industry and has worked for Express Gym, Fitness First, Pure Gym, The Gym Group and Buzz Gym, spanning a multitude of operational and marketing roles. She is a fully qualified personal trainer, cross fit coach, Olympic weightlifting coach, tutor and sports therapist. She has also worked as both head of Sales and Head of People for Oxford-based social enterprise Tap Social Movement, which employs ex-prisoners with a view to reducing re-offending. Alongside Ajaye’s career in the fitness industry, she spent over ten years volunteering in youth work, using sport as a medium to connect with young people. Ajaye is also the Vice Chair of the learning skills advocacy board, the board was set up to address the skills shortage in the leisure and fitness industry, funded by CIMPSA and Sport England. Ajaye is the CEO of The Project PT, overseeing all elements of the business on a weekly basis. She has lived experience of leading a team through ambitious growth plans, alongside extensive industry experience. Ajaye says: “The Project PT is a dream come true, marrying my two passions of youth justice and fitness. The reception we have received so far in both the youth justice sector and our gym on Magdalen Road has been mind-blowing. The comments we receive on our clear purpose and company culture are the best feedback we can receive.”

Alexa Hunn-Phillips

Executive Director and Co-founder

Alexa grew up in London playing football in the streets, dodging cars while trying to beat her current kick up record. She went on to play football professionally, first for Charlton Athletic, and then for England. She was part of the Charlton team that won the FA Women’s Cup Final in 2005. In November 2022, Alexa was recognized by The Football Association as one of the England national team's legacy players, and as the 150th women's player to be capped by England. Alongside Alexa’s career in sport, which in those days was not well paid, she worked in schools and other educational settings supporting young people with neurodiversity.   Alexa is Fitness Director for The Project PT, leading on both our qualifications company and fitness team.   Alexa says: “I have been a personal trainer for 10 years. I enjoy every session, whether geared towards strength, rehab or sports specific training. I get a real buzz from being part of our clients’ and team’s fitness journey. My training ethos is to learn, lift and laugh! I love watching the sense of achievement people experience as they become stronger, fitter and healthier and how this then transcends into their day to day lives.”

Mitch Oliver


As Global Vice-President of Brand & Purpose Director at Mars Incorporated, a Trustee of Pro Bono Economics and the former Vice Chair of Stonewall, Mitch is an experienced board member of both large commercial organisations and not-for-profits. Mitch’s passion is in building brands at the intersection between “for profit” and “for good”. She is a proud feminist and loves that Project PT has female founders. She lives locally and discovered the gym 3 years ago as a 50-year-old woman recovering from breast cancer. She has found that her Project PT membership has enriched her connections with her local community. Mitch says “At Project PT I have felt welcome, I have found a community and I have benefited hugely from the physical and mental strength that comes from taking control of my wellbeing. I hope that through working together we can extend that feeling to so many others, who might not think that the gym is a place for them.”

Abhi Lakhina

Non-executive director

Abhi is currently the Managing Director and founder of recruitment Company LoveRecruitment, which specialises in fitness and leisure recruitment across the UK. Abhi’s looks to ensure that the Project PT attracts and acquires the best talent on the market. For Abhi, talent attraction means defining the organisation’s unique Employee Value Proposition (EVP), creating a unique story around it, and then supporting this with an effective recruitment process.   Abhi says “I have always been super passionate about the role physical activity plays in local communities and society as a whole and am proud to help support the sector through my knowledge of candidate attraction and talent acquisition strategies. I firmly believe we need the best people in the country to work in our sector to get, in the words of UK Active, “more people, more active, more often”.

Aoife O'Higgins

Non-Executive director

Aoife is Director of Evidence at Foundations, the What Works Centre for Children and Families. Foundations generates and champions actionable evidence that improves services to support vulnerable children and families. She leads Foundations' ambitious portfolio of evidence generation projects, which include evaluations of Family Group Conferencing, Domestic Abuse programmes, and multi-agency models of practice. Foundations’ projects are driven by rigour in design and delivery, as well as by the stories and experiences of those who receive and deliver social work interventions, including children and young people with care experience, their families, carers and the professionals supporting them.   Aoife Says: “I have been a passionate member of Project PT since August 2022. I never thought I'd find a gym that I would stick with, that I would become so much stronger and healthier and that I'd make so many new friends. On top of that Project PT does incredible evidence based social impact work for young people in Oxford. I feel so privileged to be part of this project!” 

Laura Hodgson

Non-Executive director

Laura is Managing Associate & Innovation Lawyer at Linklaters LLP, having previously spent 13 years with Norton Rose Fulbright. She has also acted as Chair for the InterLaw Diversity Forum, alongside other voluntary roles.   Laura says: “I am hoping to bring some insights and skills from my experience of governance, strategy and business to the board. I live on Magdalen Road and am very lucky to have the gym so close to hand. What I love is that however you’re feeling and no matter how much you grumble about heading off to a class you will always come back happier, fitter and having laughed a lot!”

Elizabeth ‘Biz’ Molway

Non-executive director

Biz is Director of Intellectual Property & Patent Attorney at Evox Therapeutics. She describes herself as a science nerd turned patent attorney and has a love of working in small start-ups and innovation in general. Biz says: “Having experienced the benefits of The Project PT both in terms of the local community and the health benefits I jumped at the chance to become more involved in this fantastic concept which will undoubtedly positively impact many more lives. I hope I can provide an analytical eye to support areas of innovation and advise on intellectual property assets from the very start of The Project PT expansion phase. However, I'm also looking forward to being thrown into any and all kinds of tasks as that is the joy of start-ups!"

Emma Goodwin

Deputy CEO

Emma is a Chartered Accountant and ICAEW member with over 13 years’ experience in a wide variety of accounting disciplines including external audit, financial accounting, financial planning and analysis, risk management and internal controls.
Initially starting her career with Deloitte she has subsequently held management positions across multiple finance disciplines in FTSE listed businesses including Compass Group and Paragon Group of Companies.
Since arriving with Fair for You in 2018, Emma has helped the business to grow three-fold and delivered its most significant investment deal with Fair4All Finance for a value of £5 million in 2020. Emma also helped to convert £2.5 million of capital from the company’s existing investors to deliver the first-ever perpetual bond to fund affordable credit.

James Wilkinson

Head of Lending

James joined Fair for You in April 2019 as Head of Lending and Credit Risk. He has 20 years’ experience working for some of the major UK financial institutions. His past experience spans both the Retail and Commercial sectors of banking, mainly in Project Management, Business Analysis and Credit Risk roles.
He has spent many years working with automated system decision software, using various credit data sources to increase operational efficiencies and provide accurate credit decisions in line with risk appetite.

Chris Bennett

Head of Commercial

Chris joined Fair for You in 2015 to support the setting up of the company and obtaining its FCA authorisation. Chris is responsible for the commercial success of the business through product development and key partner management. Working directly with retailers, housing associations, local authorities, charities and more he supports the delivery of quality and innovative solutions for customers. Chris is also Company Secretary for Fair for You and its charity owner, the Fair Credit Charity.

Dr Steve Merry

Head of Digital and Technology

Steve joined Fair for You in August 2020, to head up our technology team. Steve has previously worked in the energy sector for around 20 years - this included leading large operational teams and outsource partners and management of smart meter roll out in different energy suppliers. He is now leading a technological change programme throughout Fair for You supported by our technology partners, the global tech consultancy CGI.

Team Member Name 12

Team Member Position 12

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. 12

Interest accrual and payment

Bond interest payments will start on the anniversary of the issue date in each calendar year with the first payment falling in June 2025

Getting your money out

The Project PT may at its absolute discretion, at any time following the death, critical illness or other exceptional circumstances of any Bondholder, redeem the whole or part of the Bonds held by such Bondholder. 

Investing on behalf of children

Applicants must be 18 years old or older and investments can be made on behalf of children.

Interested in Affordable Finance investments?

Get notified via email when new investments go live