It is estimated that around 3.5m households in England, Scotland and Wales live in fuel poverty, meaning that people in those households cannot afford to heat their homes at all times that it is needed.
Government interventions to tackle fuel poverty have focussed on reducing use through improving energy efficiency in homes and providing energy advice services. Our Power adds value to that strategy by addressing the price of energy for low income households. It does not discriminate between customers based on their payment method and each tariff developed will be the same cost for both prepayment and credit customers within the regulatory framework.
Our Power’s aim is to avoid having a more expensive standard variable tariff, but instead to have all customers on its fairer tariff, thus not discriminating against long-term customers who are loyal and do not switch to an alternative tariff.
Our Power is unique in that, at market entry, it offered a prepayment tariff, whereas within the sector this is not a requirement of an energy supply company until it reaches 50,000 meter points.