Cafédirect is the UK’s largest 100% Fairtrade hot drinks company, selling a wide range of products that are sourced directly from growers.
Cafédirect is unique because of its commitment to the Producer Partnership Programme (PPP), a programme that exceeds Fairtrade requirements. PPP consists of individual business development programmes tailored to the needs of disadvantaged smallholder grower organisations in developing countries. Read more
The company’s turnover for the year ended 31 December 2017 was £12.9m, which was a 3.6% increase on the prior year. The overall loss of the business for 2017 was £328k. This was a significant improvement from the £940k loss in 2016.
On top of the Fairtrade social premiums Cafédirect pay for their crops, it invests up to 50% of its profits back into the grower communities it buys from. To date, that pledge has translated into more than £6 million for its farmers, who receive not just funds, but real sustainable support via the Cafédirect Producers’ Foundation
Cafédirect puts its producers directly at the heart of its business.
The CEPICAFE co-operative has around 7,000 farming families living on the slopes of the Andes as members. Cafédirect buys 40% of their coffee exports, and has been co-financing community development projects since 2008.
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