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Cafédirect

Cafédirect is the UK’s largest 100% Fairtrade hot drinks company, selling a wide range of products that are sourced directly from growers.

Cafédirect what they do

What they do

Cafédirect is unique because of its commitment to Smallholder Farmers via Fairtrade & Organic pricing, premiums and requirements along with its support of Producers’ Direct, a standalone producer run charity that Cafédirect established in 2009 Read more

Financial performance

The company’s turnover for the year ended 31 December 2018 was £13.1m, which was a 1.9% increase on the previous year. The overall profit of the business for 2018 was £218,000. This is an improvement of £561,000 on 2017, when a loss of £343,000 occurred.


Revenue

(Change on last year)

£13.1 million

+1.9%

Net Profit

(Change on last year)

£218,000

+£561,000

Social performance

On top of the Fairtrade social premiums Cafédirect pay for their crops, it invests up to 50% of its profits back into the grower communities it buys from. To date, that pledge has translated into more than £6 million for its farmers, who receive not just funds, but real sustainable support via the Cafédirect Producers’ Foundation


  • Key social performance indicator

    £557,509

    invested in the growers and their communities via Fairtrade premiums and the Cafédirect Producers’ Foundation

Governance and people

Who benefits

Cafédirect puts its producers directly at the heart of its business.


  • CEPICAFE coffee organisation in Piura, Northern Peru

    CEPICAFE coffee organisation in Piura, Northern Peru

    The CEPICAFE co-operative has around 7,000 farming families living on the slopes of the Andes as members. Cafédirect buys 40% of their coffee exports, and has been co-financing community development projects since 2008.

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